Dynamic Ads Give Creative Biggest Upside

Apr 10, 2017 |

The world of digital advertising has spent the last couple of years enthralled by the new targeting, automation and trading super-powers bestowed on it by software.

Now – almost apologetically, it seems – many ad-tech execs take pains to remember to talk about the messages that, after all, make advertising tick.Indeed, creativity is back on the agenda now that the latest technology can help advertisers shoot and dynamically assemble different ads in different ways for different groups of viewers.

That’s why, over the next few years, Matt Prohaska thinks it is creative – and not data – which has the biggest head room for growth. See Matt’s full interview here.

 

 

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