Cross-Device Targeting Report Published

Dec 14, 2016 |

Cross-Device Targeting is a priority for marketers. However, a poll taken by Econsultancy in 2016 showed that less than half those questioned reported the ability to understand cross-device behavior, understand cross-channel purchase paths and tailor creative to meet those understood behaviors.

This in-depth report from eMarketer explores developments over the past 12 months and hones in on the trends and developments that marketers must engage with into 2017 if they wish to be successful in meeting with their clients across the gamut of devices available.

Michael Stoeckel weighed in on the eMarketer Cross-Device Targeting report.

 

 

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