Headed to Las Vegas for NAB Show
Advertising is changing in dramatic ways. The rules have flipped 180 degrees and the goal now is to buy audiences, not ad space. Impressions, views and shares are joining the measurement metrics of the ratings game as advertising evolves into new formats, new delivery systems and new genres.
The Advanced Advertising Pavilion brings together leaders sitting at the intersection of content, marketing and technology as they address the new opportunities being created by a constantly changing landscape. Featuring publishers, broadcasters and multi-platform content creators as they look to reach and monetize audiences, technologists who are looking to integrate solutions that deliver value and marketers who want to create a higher ROI. Matt Prohaska will be leading discussion on three panels, covering platforms, data, and the sell/buy relationship. See you there?