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Prohaska Consulting Announces “The Rebranding of News” Initiative

New research shows 76% of the industry agrees it’s safe for brands to advertise in legitimate news environments, but 1 in 3 U.S. advertisers have blocked news entirely. Initiative aims…

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More News, Events & Perspective

Our new partnership with Snowflake to help publishers and marketers

Prohaska Consulting to be one of the first global digital marketing and sales consulting partners for Identity…

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Sheila Buckley joins Prohaska Consulting as Global Head of Magnify Division.

Award-winning executive with more than 30 years of media experience joins boutique consulting firm to lead integrated…

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Crumbling cookies broke marketing measurement. But good science and common sense are fixing it.

Recent IAB research suggests that marketers know they need to update their measurement strategy, but 66% are…

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9 Things I Am Grateful for on Our 9th Birthday Today

While we acknowledge the 1-year anniversary of the Russian war on Ukraine, and pray for peace, there…

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Identity in Action: How Prohaska & Lotame Challenged Cookieless Hype

Thanks again to everyone who made time to join us for Identity in Action: How Prohaska and Lotame Challenged…

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