Client, Industry and @TeamProhaska Happenings
@TeamProhaska in the News
Matt Prohaska speaks to the shrinking middle class of publishers in this issue of the ‘Sell-Sider’ from AdExchanger.
Bryan Halper quoted on why RTB House is a good fit for client Cinven
Matt Prohaska discusses the shifts needed in tech, targets, & talent to see the promise of addressable TV become a reality.
MAJOR CLIENT & INDUSTRY HAPPENINGS
The @TeamProhaska Video Series
In this fireside discussion with Prohaska Consulting CEO Matt Prohaska for Beet.TV, Janus Strategy & Insights president Howard Shimmel – previously chief research officer at Turner – opens up on how Turner’s research has convinced him the change is coming and thinks viewers may soon elect to give broadcasters and their advertisers far more specific information about their buying intents.
Consultant Matt Prohaska senses less of a stigma surrounding programmatic television and more “cross pollination” of agency teams. But he sees things like frequency capping and reducing transactional friction costs as very much a work in progress.
“The good news is that (this is) for the good of the industry, for the good of consumers, for the good of this whole ecosystem. (This is) the way it should have been to begin with. We didn’t have a great opt-out system and so the pendulum swing now says, ‘Okay, it’s going to be a little more painful in opt-in and you’ve got to let everyone know up-front.”