Client, Industry and @TeamProhaska Happenings
@TeamProhaska in the News
Matt Prohaska addresses bid caching in this issue of Adexchanger’s “The Sell Sider” column, highlighting trust and transparency.
Industry experts react to the news of Index Exchange and bid caching.
Matt Prohaska is quoted in this article where Jack Myers looks at the near and far term future of the addressable TV market in terms of the recently closed deal by AT&T of Time Warner.
MAJOR CLIENT & INDUSTRY HAPPENINGS
The @TeamProhaska Video Series
“The good news is that (this is) for the good of the industry, for the good of consumers, for the good of this whole ecosystem. (This is) the way it should have been to begin with. We didn’t have a great opt-out system and so the pendulum swing now says, ‘Okay, it’s going to be a little more painful in opt-in and you’ve got to let everyone know up-front.”