Client, Industry and @TeamProhaska Happenings
@TeamProhaska in the News
Matt Prohaska quoted in Ross Benes’ article on tech tax percentages and how platforms are under pressure to reduce fees.
AppNexus and Brightcove reveal they are trialing a software product to help reduce the amount of time it takes for video ads to load on a publisher’s website during a panel session hosted by The Drum and moderated by Matt Prohaska on Tuesday May 8th, 2018
Much more thought needs to go into the decision on which third-party data providers should be used. Our own Ameet Shah walks us through considerations when assessing third-party data source usage.
MAJOR CLIENT & INDUSTRY HAPPENINGS
The @TeamProhaska Video Series
“The good news is that (this is) for the good of the industry, for the good of consumers, for the good of this whole ecosystem. (This is) the way it should have been to begin with. We didn’t have a great opt-out system and so the pendulum swing now says, ‘Okay, it’s going to be a little more painful in opt-in and you’ve got to let everyone know up-front.”