@TeamProhaska in the News
Matt Prohaska On Where Companies Are Making Bold Moves Amid The Pandemic
Paul Cimino talks about the fight for market share from identity vendors as the industry seeks a viable alternative to the third-party cookie.
Many sage sales consultants talk about promoting collaboration, planting seeds for the future, or taking whatever you can get during these uncertain times. I get it, but there’s another bigger danger these days and it could be your next customer – the customer you can’t afford.
MAJOR CLIENT & INDUSTRY HAPPENINGS
A great recap of everything ATS London 2019 with a callout to Matt Prohaska who sat in on the discussion on ‘how we can make programmatic work in an ITP and privacy-first world’.
The @TeamProhaska Video Series
Matt Prohaska believes the advertising industry is on track to benefit from consumers having full transparency over their data and fully opting in across all media channels. But he doesn’t think it will happen for another five years or so. One of Prohaska Consulting’s top services this year is helping buyers, sellers and technology.
In this fireside discussion with Prohaska Consulting CEO Matt Prohaska for Beet.TV, Janus Strategy & Insights president Howard Shimmel – previously chief research officer at Turner – opens up on how Turner’s research has convinced him the change is coming and thinks viewers may soon elect to give broadcasters and their advertisers far more specific information about their buying intents.
Consultant Matt Prohaska senses less of a stigma surrounding programmatic television and more “cross pollination” of agency teams. But he sees things like frequency capping and reducing transactional friction costs as very much a work in progress.