Prohaska Consulting in the News


Sellers, Beware Of The Customer You Can’t Afford

Many sage sales consultants talk about promoting collaboration, planting seeds for the future, or taking whatever you can get during these uncertain times. I get it, but there’s another bigger danger these days and it could be your next customer – the customer you can’t afford.

Prohaska Consulting Adds Two Top Media Execs to Global Team

“As we approach six years in our company’s young history, I am appreciative and delighted that Ward and Glenn have chosen to join us and be a part of our organization’s unique operation, culture, and place in our industry.”

9 New Members Join OAAA to Help Advance OOH

Matt Prohaska comments on our membership with the OAAA “…are excited to participate more with the association and its members in Washington, DC, New York, and around the world.”

When Wading into the Bidstream, Beware the Currents

While the bidstream brings opportunity, marketers must also be aware of its technical hurdles and ethical limitations, shares,  Erik Matlick, co-founder and CEO, Bombora and Ameet Shah, VP, Global Tech and Data Strategy, Prohaska Consulting.

WTF is Apple’s ITP 2.3 update

Ameet Shah weighs in on why Apple’s ITP 2.3 can be a positive for Advertiser attribution in Digiday’s latest WTF post.

Prohaska Consulting Launches CDP University

FOR IMMEDIATE RELEASE Prohaska Consulting Launches CDP University Helping Marketers, Agencies, Publishers with evolving data-centric strategy & execution September 10, 2019, New York – Prohaska Consulting, the most experienced and largest global...

Is Your Data Healthy?

Much more thought needs to go into the decision on which third-party data providers should be used.  Our own Ameet Shah walks us through considerations when assessing third-party data source usage.

Many Publishers Behind The Curve On GDPR Compliance: Matt Prohaska – Beet.TV

“The good news is that (this is) for the good of the industry, for the good of consumers, for the good of this whole ecosystem. (This is) the way it should have been to begin with. We didn’t have a great opt-out system and so the pendulum swing now says, ‘Okay, it’s going to be a little more painful in opt-in and you’ve got to let everyone know up-front.”

Keynote Discussion With NBCUniversal EVP Mike Rosen

Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal was interviewed by Matt Prohaska, CEO and Principal, Prohaska Consulting and shared a fantastic insider’s look at how the TV industry is evolving at this year’s SHIFT // Programmatic Video & TV Ad Summit.


Matt Prohaska joins a panel alongside the IAB and Index Exchange.