Advertisers Must Change with the Times or Fall Behind…

Jan 25, 2017 |

In today’s MediaDailyNews  “Outside forces are acting on our industry. Will your organization have the courage and commitment to encourage change or  – deal with the consequences of wait and see/playing catch-up? Will you rest, resist and rust? Or challenge, change and climb to new heights?” Ellen Oppenheim writes about the trends that advertisers can’t ignore – including the exponential growth of data, the ongoing entrenchment of programmatic and changes in the way video is consumed.

2017. Bring it.

 

 

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