Trade Groups


Prohaska Consulting helps trade associations and trade press to strengthen relationships with and increase revenue from their constituents current and prospective members, audiences, sponsors, etc. We have worked with groups on four continents – North America, Latin America, Europe and Asia – in a variety of roles.

The team has conducted training sessions for buyers, sellers, publishers and ad tech firms with content tailored to the relevant sector and organization. Clients have included natively digital groups, as well as those relatively newer to digital centric approaches. Training has been at basic and advanced levels with some client arrangements going for multiple years.

Our work in creating white papers, developing research, leading committee meetings, developing strategies and advising on conferences and events have enabled clients to grow revenue, advance learning and demonstrate their commitment to progress. Our roles have ranged from behind-the-scenes advice to content development to sponsorship guidance to on-stage presence (moderating panels, giving keynotes, etc.) all with the goal of helping our clients excel and succeed.


  • Training
  • White papers
  • Research
  • Strategic Guidance
  • Leading Committee Meetings
  • Content Development
  • Thought Leadership Development
  • Partnership Development

Please fill out the form below to learn about our Trade Group practice and find out how we can help you start to improve performance and optimize ROI.

“Prohaska Consulting did a tremendous job in helping us develop a strategic roadmap to help our digital place-based media industry maximize programmatic advertising revenue opportunities today and in the future. Prohaska Consulting worked closely with a task force of DPAA members and ad agencies, and conducted in-depth interviews with parties across the ecosystem including publishers, media buyers and ad-tech companies.”

Barry Frey

President & CEO, DPAA