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How Companies Can Cultivate Their Own Identity Gardens


How Companies Can Cultivate Their Own Identity Gardens cover

Matt Prohaska discusses how publishers can ‘Grow their own Identity Garden’ in the latest edition of AdExchanger’s The Sell Sider.

“While Project Rearc and the new Partnership for Addressable Media are underway to collectively forge a path forward, there are quite a few areas that publishers and brands can focus on now to take more control of their own destinies and commercial health.” Read more here

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