It’s Not Just a Millennial Thing Anymore

Sep 1, 2016 |

“It’s time to move video advertising out of the middle of the content stream, and right to the front of the interactive content activation experience. It’s time to put the viewing of advertising in the hands of the user, just as we’ve done for content. It’s time for a gateway unit that commands high CPMs from brand advertisers, is fully viewed and listened to through consumer activation, and allows users to opt out of in-stream interruptions by opting in to an advertiser message.” Prohaska Consulting’s John Osborn writes for Mediapost on the changes that need to be made.

 

 

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