Leading Global Advisory Firms Prohaska Consulting & R3 Announce Burning Man Festival Takeover: “Earning Man” Captures The True Spirit Of Today’s MarTech Ecosystem

Apr 1, 2019 | 0 comments


Leading Global Advisory Firms Prohaska Consulting & R3 Announce

Burning Man Festival Takeover:

“Earning Man” Captures The True Spirit Of Today’s MarTech Ecosystem

April 1, 2019, New York – Prohaska Consulting, the most-experienced global programmatic consultancy and R3, the global consultancy offering marketers effective multi-national agency engagements, announce the launch of “Earning Man,” a festival within a festival at this year’s Burning Man.

Earning Man will take place in Black Rock Desert of Northwest Nevada in parallel to Burning Man, from Sunday August 25 through Monday, September 2, including these immersive experiences:

  • The Campfire – a large gathering around a campfire where participants toast marshmallows and share scary stories about how Google, Facebook, and Amazon have destroyed your company and our industry
  • The Womb – inspired by recent Brand summit The Room, this 9-day individual working session, taking place in one poorly-lit small room with just a feeding tube, captures your personal growth from procreating a marketing brief to delivering your own campaign launch, or birth
  • The 100 – an exclusive area of desert detached from all the other attendees where you can catchup only with the same 100 people you always talk to at every conference, never needing to worry about meeting anyone or learning anything new in our industry

Matt Prohaska, CEO & Principal of Prohaska Consulting, feels the time is right for this infusion. “This wonderful event represents the Final Frontier for all of us in Martech. Over the past twenty years, fantastic events like SXSW, CES, and Cannes Lions have gradually become more lame among everyday people because of the invasion of Tech companies. They take over the hotels, the streets, and La Croisette. We believe Burning Man is the last major consumer event that has gone unscathed so far, and we are determined to change that.”

Prohaska Consulting CEO & Principal Matt Prohaska attending last year’s Burning Man

In just one month, the festival has already secured more 1,700 sponsors across seven levels: Platinum, Gold, Silver, Bronze, Copper, Tin, and Cubic Zirconia, most popular among any remaining Tech companies built on complete vaporware.

“We are thrilled to partner with Prohaska Consulting and R3 in expanding the mission of Burning Man to include the global Marketing Technology industry,” said Larry Harvey, Founder of Burning Man. “One of the most important of our stated 10 principles at Burning Man is Decommodification, where our community seeks to create social environments that are unmediated by commercial sponsorships, transactions, or advertising. We can think of no better way to honor this tradition than by inviting thousands of corporate shills to pitch their wares taking up every possible space at our sacred event.”

Advisors from Prohaska Consulting and R3 available for strategy sessions

Attendees are required to listen to every presentation and panel, where every speaker is guaranteed to provide at least 75% of their content as a sales pitch for his company. And there will be no map of session locations, allowing Earning Man participants the professional and personal challenge of spending an expected 52 minutes between sessions walking in the desert to find the next speaker.

“We plan to raise the bar for conference attendees and sponsors: to provide the least accessible and most frustrating experience that any marketing executive can imagine,” said Greg Paull, Principal & Co-Founder of R3. “Our goal is to become known as the Fyre Festival of Marketing.”

Entry fees are just $150,000 for individuals from start-ups, $50,000 from companies making over $1 billion in annual revenue, and $0 for Sir Martin Sorrell. There is also an Early Bird special 50% discount that expired yesterday.


About Prohaska Consulting

Prohaska Consulting is the most-experienced global programmatic consulting firm, with 60+ Full-Time and Freelance teammates serving 300+ clients in ten countries over the past five years. Prohaska Consulting helps strategically and/or operationally with improving companies’ Tech, Target, and Talent. For more, please visit: www.prohaskaconsulting.com

About R3

R3 Worldwide is the only truly global consultancy that offers marketers access to the expertise and services required to establish and administer effective multi-national agency engagements. We are the most experienced organization of our kind with on-the-ground consultants and in-market insights in major markets around the globe. For more, please visit: www.rthree.com