Magnify
Sales, BD, Corp Dev, and GTM Strategy for the Digital Marketing and Media Ecosystem
The digital landscape is as more complex than it has ever been; finding your target customer, partner, investment, or acquisition and driving through to a closed deal is an increasingly uphill battle. Magnify from Prohaska Consulting is designed to help your brand differentiate and succeed in this fast-moving and crowded marketplace. We assemble a customized team for each engagement from our global network of accomplished strategists to define your competitive edge, refine your value proposition, and bring your offering to market through sales strategy and outbound business development.

The Process

Our network of veteran, smart and strategic martech consultants are a custom-built go-to-market team who will meet your needs in as little as three weeks. From there we transition into market outreach on your behalf.

  1. developing, refining and reviewing your core value proposition
  2. digging into the competitive landscape
  3. determining the ideal client profile (ICP), and
  4. refining market collateral and messaging

Success is based on:

  1. Setting activity targets and assessing ROI on closed deals
  2. Assembling a team of sales strategists who have deep reach into your ICP set
  3. Gathering responses from the industry pros that our teammates have worked with for years
  4. Networking into new conversations and prospects that align with your objectives

We assure a collaborative approach from day one. We will meet frequently with you to review results to date, evolve our objection handling strategy, and share individual learnings to empower the group. Whether you need initial introductions to hand off to your own BD team, or turnkey service with support right through to a signed contract, 

Demand Development

With Magnify’s Demand Development team, clients are able to generate marketplace outreach and gain valuable insight. Whether you’re looking to reach brands/marketers, agencies, or DSPs, our team of experienced business development professionals can be your first eyes and ears to the buy side marketplace.

Tech Development​

Magnify’s tech development team leverages high level relationships with DMPs, DSPs, and other technology providers, to help clients sell tech and data solutions.

Publisher Development

Magnify’s Publisher Development Group is comprised of 10 industry veterans with more than 120 years combined experience. The team gets clients in front of key publishers through a trusted source, accelerates their sales cycles, and reduces overhead costs.

Corporate Development​

Magnify’s tech development team leverages high level relationships with DMPs, DSPs, and other technology providers, to help clients sell tech and data solutions.

Magnify’s corporate development group helps newly-formed or well-established companies with fundraising or M&A preparation and guidance, along with outsourced Chief Financial Officer services. Magnify also works with Private Equity, Venture Capital, and Strategic firms seeking due diligence on technical and commercial viability.