Team Prohaska’s extensive buy-side experience helps clients make smarter, sounder investments in media and measurement via Mar/AdTech stack advisement/optimization. Marketers seek our expertise to optimize their existing agency relationships, build a new ones, and, in many case, to build robust in-house trading teams (where each time in our many engagements the Agency relationship gets strengthened, not weakened). Many also rely on us for hands-on programmatic buying, cross-team, cross-channel programmatic training, and increasingly, to help them plan efficient and effective data/identity and attribution & measurement strategies.