Matt Prohaska On Where Companies Are Making Bold Moves Amid The Pandemic
Publishers, tech vendors, marketers and investors have been forced to adapt to a roller-coaster year caused by the coronavirus pandemic and racial inequality protests.
In the process, their business needs have also changed, according to Matt Prohaska, who leads one of the industry’s most well-known programmatic consultancies.
From his home in Fairfield, Conn., Matt explains how the pandemic has given companies a license to experiment and take bold moves, such as subscription services for publishers, and accelerated many changes that would normally have taken years to play out.
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