Matt has over 20 years experience in digital marketing.
Starting as one of the first salespeople for VNU’s classified and display websites, he progressed through sales development and management roles to become the commercial manager, overseeing sales strategy and partnerships.
Moving into sales houses and ad networks, Matt managed both sales and supply relationships for b2b and b2c campaigns. Joining ValueClick Media in 2007, he focused on publisher development, operations, and sales development.
Anticipating the ‘year of mobile’, Matt joined mobile platform adfonic/byyd with responsibility for inventory (publisher, developer, SSP) and data strategy. During this role, he also contributed to the development of the sales proposition and oversaw all managed service proposals.
Immediately before joining Prohaska Consulting, Matt was responsible for EMEA partnerships for omnichannel DSP Amobee. Recent projects include business cases and plans for DOOH, CTV, and Programmatic Audio.
Matt has successfully completed a number of audits for platforms, including DTSG and EDAA.