May 2017 Ad Fraud Report

May 25, 2017 |

Just released, a new report from eMarketer on Ad Fraud.

Advertisers utilizing certain forms of programmatic continue to grapple with higher levels of fraud. Open markets allow for blind selling and it’s difficult to police every party that could conceivably touch an impression – so the door remains open for fraud. However the move over to PMP and Programmatic Direct, combined with a concerted effort from many platforms and sellers to improve their partner selection policies and enact more robust fraud detection filters is good news for the industry.

Matt Prohaska talks to eMarketer. Read more here.

 

 

CLIENT ENGAGEMENTS AND/OR ACTIVE TEAMMATES In 48 CITIES, 25 COUNTRIES