Any marketer who is responsible for outcomes is equally responsible for measurement; with the tech tax approaching 50% of media budgets, proving ROI is more important than ever. Yet, most organizations struggle with multiple models, multiple owners, and escalating costs. The key to success lies in creating and curating the data needed to drive better investment decisions. 

At Prohaska Consulting, we teach clients how to build data sets that power decision making and drive better performance across all media channels. This masterclass was designed to educate marketing professionals on future-forward attribution & measurement. Attendees will learn strategic approaches and methodologies for holistic and multichannel attribution, the nuances of applied measurement, and discuss hot topics with industry-leading providers and topical experts.