We are seeking a detail-driven and ad tech-oriented professional to work as part of our Marketing team. You will work to get our external paid media in front of the right people, at the right time. This role requires an industry operative with a track record of success and an understanding of the ad tech ecosystem. This role reports to the SVP, Marketer, Agency, & Tech Strategy. While the role currently focuses on display banners, it could expand to other channels in the future. The winning candidate will be at home in a fast pace start-up culture.
RESPONSIBILITIES
- Manage digital advertising campaigns in various ad buying platforms like Google Ads and Linkedin.
- Participate in media planning to identify target audiences and craft effective campaigns
- Perform and present rudimentary analysis from analytics to prove strong practices, to provide insights to creative teams
- Contribute to building and leveraging our CDP for deterministic, probabilistic & contextual targeting
EXPERIENCE AND QUALIFICATIONS
- Experience in managing digital advertising campaigns on listed ad buying platforms
- Exceptional project management skills
- Well-versed in the Microsoft Office suite of products
- Problem solver
- Minimum of 2 years in managing digital advertising campaigns
- Bachelor’s Degree required
CORE COMPETENCIES
- Excellent attention to detail, and strong organizational and written/verbal communication skills
- Proactive and collaborative attitude and ability to work well with colleagues solving problems
- Strategic and critical thinking with clear points of view, internally and with clients
- Ability to manage work for multiple clients and keep to deadlines
LOCATION AND TRAVEL
Although our company is HQ’ed in NYC, the role can be virtual and travel will b
- While our offices are in NYC, the role will be virtual
- Role will mostly take place in EST business hours