Media Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting.
Sales teams are finally arming themselves with programmatic knowledge, but it’s not enough.
The industry shift to audience-based buying requires a new approach for media sellers as they evolve into audience consultants that can better serve their clients’ KPIs. Read more…