Media Supervisor, Tarrytown, NY (Prestige Brands)

Our client is looking for a Digital Media Supervisor who will plan, buy, and execute digital media campaigns for each of their consumer healthcare products.

RESPONSIBILITIES
  • Foster close relationships with all departments in the company relative to digital marketing.
  • Work with Marketing to deliver media plans and deliverables to brand team representatives.
  • Evaluate, negotiate, plan, and purchase digital media programs including programmatic display, direct display, video, and direct response.
  • Conduct regular vendor reviews and maintain the department’s knowledge of technologies, platforms and services.
  • Deliver frequent performance reports to the digital marketing team with specific acknowledgements of areas for improvement.
  • Oversee tagging, reporting, trafficking, and related aspects of campaign execution while managing a Digital Media Planner.
  • Present trends and developments in digital marketing to the marketing team and senior management teams.
  • Collaborate with internal and external experts in marketing disciplines such as creative, PR, social, and shopper marketing.

 

REQUIREMENTS
  • Bachelor’s Degree in Marketing, Communications, Technology, or related field.
  • 5+ years of experience in digital media planning and buying at an agency or in-house marketer
  • 2+ years managing junior digital media staff
  • Strong knowledge of US digital marketing platforms and technologies
  • Hands-on expertise in ad tagging and trafficking in Doubleclick Campaign Manager or equivalent ad server
  • Strong understanding of digital media planning parameters and measurement criteria
  • Excellent math skills and attention to detail
  • Basic understanding of HTML
  • Demonstrated ability to work effectively with others
  • Ability to prioritize tasks to maximize impact and results with limited resources and time.
  • Analytical and problem solving skills
  • Strong communication and influence skills
  • Ability to ensure completion of key deliverables in a timely and consistent manner.

To apply, please email your cover letter and resume here:
jobs@prohaskaconsulting.com

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