New Programmatic Formats, New Day?

Sep 28, 2016 |

Scott Bender joined an engaging panel of  industry experts at OMMA Programmatic yesterday. Watch the livestream here – Programmatic Inventory: New Formats, New Day?

Industry-watchers claim that 2017 is the year programmatic offerings will  truly go omnichannel, as publishers ramp up the amount of video, rich media, native, Internet radio, OTT and sponsorship inventory available for purchase on exchanges. The panel presented the outlook on behalf of publishers, agencies, creative teams and clients. It was a really fascinating debate.

 

 

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