New Targeting Capabilities in Radio
For both digital audio — and digital overall — the ability to target the individual user has increased significantly in the last two years. Through app logins and other first party registration data, along with overall radio usage habits, stations will have a much better ability to understand and quantify WHO their audience is, WHERE they are listening, and WHY they are listening.
Scott will also be appearing on a panel at the RAB Radio Show in Nashville Sept 21-23. “Programmatic Unlocked” promises to be a lively and engaging conversation.