News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World

Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in…
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News

Kainos Capital to acquire Nutrisystem from Tivity Health

News on one of our clients, Nutrisystem & Tivity Health, posted in FoodBev Media Private equity firm Kainos Capital has agreed to acquire nutrition and weight management brand Nutrisystem from Tivity Health for $575 million. This purchase agreement will see Kainos Capital acquire Tivity Health’s full nutrition business, which includes the Nutrisystem and South Beach…
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Careers

Director of Technical Solutions – New York, NY

Our client, an innovative advertising platform, is looking for a talented Technical Solution Director to join their fast-growing customer success team. The role has some client-facing elements and requires a deep understanding of AdTech and the TV advertising space. As Technical Solutions Director, you’ll help execute sales strategy and structure solutions for enterprise clients. The…
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Careers

Regional VP of Sales – New York, NY

Our client, a digital out of home programmatic leader, is looking for a talented RVP of East Coast Sales to join their thriving team. This role requires remotely managing a small cross-functional team, developing a digital strategy, and overseeing sales initiatives to attract advertiser clients. As RVP of Sales, you’ll report to the EVP of…
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Careers

VP of Partnership Development – New York, NY

Our client, an at-home programmatic digital partner, is looking for a talented VP of Partnership Development to join their growing team. This role requires a hunter with experience in sales planning and execution who can thrive in a dynamic environment. As VP of Partnership Development, you’ll oversee the Ad Exchange and connect third-party DSPs to…
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News

How Companies Can Cultivate Their Own Identity Gardens

Matt Prohaska discusses how publishers can ‘Grow their own Identity Garden’ in the latest edition of AdExchanger’s The Sell Sider. “While Project Rearc and the new Partnership for Addressable Media are underway to collectively forge a path forward, there are quite a few areas that publishers and brands can focus on now to take more…
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News

DPAA Sets DOOH Programmatic Training Courses for North America and EMEA, Powered by Prohaska Consulting

Regionally customized sessions will educate buyers and sellers on how to successfully transact programmatically NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September,…
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Events

Smarter From Home – Privacy: Consent Management. Balancing Optimization With Consumer Transparency

Consent management brings balance between publishers, brands and consumers in the privacy new order. In our next Smarter From Home webinar, join Matt Prohaska, CEO and Ameet Shah, Global Vice President Technology, Publisher and Data Strategy of Prohaska Consulting as they highlight the many aspects of privacy strategy, including how the new IAB Consent Framework…
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Events

Smarter From Home – Artificial Intelligence Marketing. What Does It Really Mean for Your Brand?

Artificial Intelligence Marketing is becoming one of the fastest-growing areas of technology usage for digital marketing with brands and publishers around the globe. In our next Smarter From Home webinar, join Matt Prohaska, CEO, and Nikki Hawke, CMO of Prohaska Consulting as we summarize how you can leverage AI to improve your customer journey, drive…
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News

Matt Prohaska On Where Companies Are Making Bold Moves Amid The Pandemic

Publishers, tech vendors, marketers and investors have been forced to adapt to a roller-coaster year caused by the coronavirus pandemic and racial inequality protests. In the process, their business needs have also changed, according to Matt Prohaska, who leads one of the industry’s most well-known programmatic consultancies. From his home in Fairfield, Conn., Matt explains…
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