News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


Videos

OAAA Coffee Break: Programmatic Q&A with Matt Prohaska & Stephanie Gutnik

Join OAAA’s Programmatic Committee members, Stefanie Gutnik of OUTFRONT Media and Matt Prohaska of Prohaska Consulting for this episode of the OAAA’s Coffee Break. They chat through a few questions regarding third-party cookies, practices in measurement and attribution, and more. Watch Now…
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News

The Industry Reacts: Google Backs FLoC to Replace Third Party Cookies

Google yesterday threw its weight behind the Federated Learning of Cohorts (FLoC) API, a tool developed within its Privacy Sandbox designed to replace third-party cookies. Google is bullish on FLoC, saying it’s 95 percent as effective as third-party cookies when used for interest-based targeting. But is the wider industry ready to embrace FLoC in place of third-party…
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News

The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0

News on one of our clients, The Trade Desk, posted in AdExchanger The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On Thursday, in response to a recent call from the Partnership for Responsible Addressable Media (PRAM) for input on potential new technologies to replace…
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Careers

Publisher Development Executive – Germany

Prohaska Consulting is now seeking a well-established professional to work on our Magnify service – providing business development to Publishers in Germany. This role will report to the VP, EMEA Client Strategy. It’s a dynamic role and a fast-paced environment. RESPONSIBILITIES Drive revenue for Magnify clients in Germany Reporting to the VP, EMEA Client Strategy…
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News

Experts Name 8 Digital Advertising Companies that Could be Acquired Next as Adtech Grows Hot Again

After Wall Street and investors soured on adtech M&A, the sector is hot again. Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping have benefitted adtech companies that help advertisers and marketers buy and sell ads. Adtech stock gains by companies like The Trade Desk, Magnite, LiveRamp, and…
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News

Concerns Mount Over Google’s Privacy Proposals

Once the cookie is gone, will anyone be invited to play in Chrome’s Privacy Sandbox? Since 2019, the Google Chrome team has drip-fed plans for Privacy Sandbox, the collective name for its proposals to sustain an ad-funded internet while meeting increased demands for online user privacy. Public debate is happening primarily through the World Wide Web Consortium…
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Careers

SVP of Marketing – New York, NY

Our client, a long-standing leader in software technology, is looking for a talented SVP of Marketing to join their growing team. The role requires an ambitious leader who can manage a cross-functional team and the demand generation process. As SVP of Marketing, you’ll be responsible for budgeting and developing marketing strategies while highlighting marketing ROI….
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News

Prohaska Consulting Announces Three Teammate Promotions

Hope everyone in the U.S. had a nice Thanksgiving and everyone outside the U.S. had a nice break from us Americans… We want to keep the holiday going by giving thanks here to three great teammates that I am excited to announce have been promoted, starting today. Renee Kujawski is now VP, Global Operations &…
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News

‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement

Posted from AdExchanger’s Sell-Sider Column, Matt Prohaska comments on how polling, like measurement, can be very helpful and misleading if sources and methodology are inaccurate with incorrect identity. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results on…
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Careers

Account Executive – DMP/CDP – New York, NY

Our client, an innovative data company, is looking for a talented Account Executive to sell data solutions to marketers, publishers, and agencies across the country. This role requires a hunter with SaaS and DMP platform experience who can work with stakeholders of all levels to develop customized solutions. As an Account Executive, you’ll work alongside…
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