News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising.

By Patience Haggin, March 4, 2021 3:50 pm ET Alphabet Inc.’s Google has crushed almost all its competitors in the world of digital advertising technology. But one rival is emerging as the best hope to challenge the tech giant—if it manages to keep up its momentum. The Trade Desk Inc., which specializes in helping companies…
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Careers

Ad Operations Director – Remote

Our client is a video network focused on food and travel. The company culture embraces forward-thinking and dynamic individuals who are excited to change the way viewers engage with video. They’re deeply committed to diversity in both hiring and creative content, and they’re looking for an Ad Operations pro with a strong technical background and…
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News

The Crawl, Walk, Run Guide To Contextual Targeting

Matt Prohaska quoted in the recent AdExchanger article on contextual targeting, “Brands are going to need a cocktail of deterministic, probabilistic, and contextual targeting.” Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. Context can also signal…
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Videos

Beet.tv Podcast Series: IAS is Integrated into Twitter & Other Social Platforms Will Follow, CEO Utzschneider

Matt Prohaska interviews Lisa Utzschneider, CEO, Integral Ad Science for this recent release on Beet.tv. They discuss IAS’s integration into Twitter & how other Social Platforms will follow, and also cover contextual marketing and the rise in CTV fraud. Listen Now…
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Careers

Director of Publisher Business Development – US

Our client is leading the industry in video technology, and they’re looking for a Director of Publisher Business Development to lead a high-growth team. This role requires a customer-centric leader who can manage new and existing partnerships with publishers, platforms, and programmers, negotiating and closing deals. As Director of Publisher Business Development, you’ll be responsible…
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Careers

Solutions Engineer – New York, NY

Our client is a leader in video tech, and they’re looking for a talented Solutions Engineer to join their thriving team. The role requires someone with an understanding of publisher ad stacks who can troubleshoot and provide customer insights to achieve partner goals. As a Solutions Engineer, you’ll be the technical point person helping manage…
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Careers

Chief Financial Officer – Virtual – US

Our client, a digital out-of-home programmatic leader, is looking for a talented Chief Financial Officer to join their growing business. The role requires an in-depth understanding of financial law and risk management procedures, developing strategies and forecasting methods to drive financial planning. As Chief Financial Officer, you’ll build out their accounting architecture, reporting to c-level…
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Blog

Prohaska Perspectives: February 2021

I hope you continue to be safe, healthy, and off to a good start in ‘21. As we gain momentum and brace for more change, stating this will be a big year for Identity would be as obvious as 7+ billion people saying they are looking forward to COVID disappearing into a great void never…
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Videos

Beet.tv Podcast Series: Criteo’ is Building a Massive Identity Graph with The TradeDesk, others

Matt Prohaska continues his conversation with Megan Clarken, CEO of Criteo, in this Beet.tv Podcast episode where Ms. Clarken explains the importance of Criteo’s alliance with The Trade Desk and Unified ID 2.0. Watch Now…
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Videos

OAAA Coffee Break: Programmatic Q&A with Matt Prohaska & Stephanie Gutnik

Join OAAA’s Programmatic Committee members, Stefanie Gutnik of OUTFRONT Media and Matt Prohaska of Prohaska Consulting for this episode of the OAAA’s Coffee Break. They chat through a few questions regarding third-party cookies, practices in measurement and attribution, and more. Watch Now…
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