News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


Careers

Growth Media Associate – PT – UK/EMEA – Virtual

Prohaska Consulting is looking for a Growth Media Associate to work within our Global Marketing team. The ideal candidate will be a creative team contributor who will develop and spearhead proactive earned media strategies and tactics in the EMEA region. The candidate will assist with earned and owned media for Prohaska Consulting with the explicit…
Read more
Careers

Programmatic Solutions Lead- US – NY

Our client, a well-known digital publisher, is looking for a Programmatic Solutions Lead to manage complex integration projects. The role requires owning and driving engagements for their ad infrastructure initiatives. As Programmatic Solutions Lead, you’ll serve as subject matter expert for all the mechanics of ad infrastructure and integrating programmatic products suites. The ideal candidate…
Read more
Careers

Client Strategy Lead – FT/PT – US – Virtual

Prohaska Consulting is seeking a well-established professional to lead our business development efforts in the United States. Working as part of our global team you will help develop new client relationships and grow our business. RESPONSIBILITIES Drive revenue in the United States   Work with product team leads managing each client vertical to ensure proper Set/Achieve of realistic goals   Report…
Read more
News

The Buyer’s Dilemma Has Come Home to Roost

Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community has followed, resulting in TV networks aggressively packaging hybrid offerings this Upfronts season. These changes mean looming liabilities and risk management will guide this year’s Upfronts. Ad buyers…
Read more
Blog

Identity Partner List (IPL) FAQ

Ever since MMAGlobal and AdExchanger announced the launch of the Identity Partner List (IPL), we’ve been fielding questions about it. Some of which include… Q: How important is this? In the words of our CEO & Principal, Matt Prohaska: “We are in the middle of the greatest transformation to our industry since the combined rise…
Read more
Careers

EVP Data Solutions – Remote (US)

Our client, a cutting-edge data platform, is looking for a talented EVP of Data Solutions to join their growing team. The role requires someone who can manage global sales, operations, and marketing efforts. As Head of Data Solutions, you’ll work directly with the C-level to ensure their data product suite is a market and product…
Read more
Careers

Product Engineer – US – Remote

Our client, a growing leader in the ad tech space, is looking for a talented Product Engineer with working knowledge of the CTV space to join their team. The role requires a technical visionary with the ability to solve problems quickly and build products with new functionalities that push the envelope on existing products in…
Read more
News

Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help

The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting.
Read more
Careers

Manager of Client Strategy – FT/PT – Virtual

Prohaska Consulting is seeking a detail and tech oriented professional to work as part of our Client Strategy Team.  The Client Strategy team represents Prohaska’s various services to Publishers, Brands/Agencies, Tech, and Investors, and provides initial consultation  on potential projects.  The role requires someone with an understanding of data, ad tech, and programmatic.  As Manager…
Read more
Videos

What “The Princess Bride” and Digital Marketing have in Common

Media Plus Advisors spoke to digital ecosystem trailblazer (and movie buff) Matt Prohaska, CEO & Principal of Prohaska Consulting. Learn the keys to unlocking smart decisions for marketers, agencies and publishers including the shift to identity, the changes at Google, and how attribution will continue to play a role. Listen in here…
Read more