News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

‘We can’t afford to put all our eggs in one basket’: Advertisers start long-overdue reappraisal of post-cookie identifiers

Marketers still reeling from Google’s rebuke of user-level identifiers are scrambling for answers as the ground shifts beneath them. To get a foothold, they are focusing on what little detail they do have: they will only be able to use technologies from Google’s Privacy Sandbox like FloC — cohorts of browsing patterns of a group of people…
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Careers

Sr Digital Media Planner – US – Virtual

Our client is an agency looking for a Sr. Digital Media Planner to work with their programmatic activation team and media strategy team. The right candidate has experience in media planning across direct partnerships and publisher media. Relationship building is essential to success in this role, as is a deep understanding of digital media mixes,…
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Careers

Account Director – Virtual – US

Our client is revolutionizing the agency space, and they’re looking for a passionate Digital Account Director with experience in project management and integrated digital marketing. This position requires an energetic attitude and the ability to manage active partnerships with clients. As a Digital Account Director, you’ll collaborate with internal stakeholders on developing cross-channel marketing strategies…
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Careers

Campaign Manager – NY, LA, or Chicago

Our client is an agency, and they’re looking for a talented Programmatic Campaign Manager to help launch, oversee, and manage client campaigns. The ideal candidate is a programmatic buying expert who can jump right into managing and optimizing paid media campaigns across programmatic platforms and other verticals. As Programmatic Campaign Manager, you’ll oversee every aspect…
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Careers

Client Strategist – LA or NY

Our client is revolutionizing TV advertising and they’re looking for a Client Strategist to join their expanding team. This role requires a team player who can collaborate cross-functionally to optimize and scale TV ad campaigns. As a Client Strategist, you’ll serve as the point of contact for your clients, serving as a trusted advisor on…
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Blog

10 Takeaways About Google’s Latest Identity Announcement on March 3, 2021

1 – This is not new News… just well-timed. Days before the IAB Annual Leadership Meeting kicks-off, as others get their momentum going on other solutions, and as the Biden/Harris U.S. administration puts their leadership in place, “Big Tech” is under appropriate heavy scrutiny now more than ever. 2 – We’ve seen this move before…
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Careers

Publisher Development – Sales Strategist – Part Time –Virtual

Prohaska Consulting is seeking a well-established and well-connected PubDev professional to work as part of our Magnify team.  Magnify is the outbound sales strategy and BD arm of Prohaska Consulting. We take curated tech solutions out to market, connecting our clients with Publishers with whom we know there is a really strong strategic fit.   This role will…
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News

Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising.

By Patience Haggin, March 4, 2021 3:50 pm ET Alphabet Inc.’s Google has crushed almost all its competitors in the world of digital advertising technology. But one rival is emerging as the best hope to challenge the tech giant—if it manages to keep up its momentum. The Trade Desk Inc., which specializes in helping companies…
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News

The Crawl, Walk, Run Guide To Contextual Targeting

Matt Prohaska quoted in the recent AdExchanger article on contextual targeting, “Brands are going to need a cocktail of deterministic, probabilistic, and contextual targeting.” Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. Context can also signal…
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Videos

Beet.tv Podcast Series: IAS is Integrated into Twitter & Other Social Platforms Will Follow, CEO Utzschneider

Matt Prohaska interviews Lisa Utzschneider, CEO, Integral Ad Science for this recent release on Beet.tv. They discuss IAS’s integration into Twitter & how other Social Platforms will follow, and also cover contextual marketing and the rise in CTV fraud. Listen Now…
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