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Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

With Digital Identity in Flux, Neustar Wants to ‘Fill the Gaps’ of First-Party Data

The demise of third-party cookies and the regulatory might of California’s Consumer Privacy Act have both the buy- and sell-side rethinking how they reach consumers. To do that, brands and publishers need to make sense of the first-party data they have on their audiences, usually with the help of a customer data platform (CDP). Neustar,…
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Events

Smarter From Home – Content is King: Driving C-Suite Results from your Paid, Owned & Earned Content Strategy

Did you know that in 2019, 41% of companies polled by the CM Institute claimed to have a Content Strategy but it was not documented? Concurrently, 50% of those same companies responded that their organizations were unsure as to what an effective Content Strategy looked like. Cut to 2020 and members of the C-Suite are…
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Events

Smarter From Home – Attribution and Measurement, From Process to Practice

Join Paul Cimino, Global Head of Data Strategy, and the Prohaska team as we talk about the future of attribution and measurement and how to turn the practical into practice. With a special presentation from Ken Archer, VP of Product, Survata and a special Fireside Chat with Angelina Eng, VP, Measurement & Attribution at IAB…
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News

Sellers, Beware Of The Customer You Can’t Afford

Today’s column is written by Ward Flock, global vice president, Magnify, at Prohaska Consulting. If you’re expecting to find yet another article about selling during a recession, feel free to browse elsewhere. Many sage sales consultants talk about promoting collaboration, planting seeds for the future or taking whatever you can get during these uncertain times. I get…
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Events

Smarter From Home – Identity, Your Cookieless Future

Join Matt Prohaska, CEO, and Paul Cimino, Global Head of Data Strategy as we talk about Identity and how to evolve your business in a cookieless future. With special presentations from Jason White, SVP, Head of Publishers, LiveRamp and Andrew Baron, VP, Marketplace, PubMatic. We also have a special Fireside Chat with Tim Barnes, former…
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Case studies

First Party Data Platform Transforms Productivity And Profitability 

Challenge Vevo is the largest all-premium music video platform. The company’s YouTube Channel has 18.9M subscribers & 26B monthly global views that generate hundreds of millions of dollars in sales. Vevo’s inventory is in high demand yet they didn’t have an infrastructure to optimize productivity and profitability. Reliance on inefficient internal systems caused delayed verification…
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Events

Smarter From Home – How Your Tech & Team Can Work Better with Publishers

Join Ward Flock, Global Head of Magnify, and Maria Link, Director of Client Services at Prohaska Consulting, as we share successful strategies for providing value to your publisher partners. Hear from special guest Scott Newton, VP, Revenue at Twitch in our fireside chat.and a special presentation from Andrew Batkin, CEO at our sponsor, Duration Media. This is…
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News

The Business Case for Apple and Google’s Social Altruism

Last week, Apple and Google set aside their decade-long rivalry to unveil a contact-tracing initiative using Bluetooth technology on both of their devices to help combat the spread of COVID-19. In May, the tech giants will release an API to enable interoperability between Android and iOS operating systems, meaning third-party apps (such as those from…
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Events

Smarter From Home – Publisher Operations & Yield Optimization – Tips from the Pros

Join Ameet Shah, VP, Global Publisher Operations and Technology Strategy, and Matt Prohaska, CEO & Principal of Prohaska Consulting, as we share best practices for publishers. Hear from special guest Stephanie Layser, VP, Advertising Technology & Operations at News Corp in our fireside chat, and a special presentation from Jaan Janes, VP, Customer Success at PubMatic….
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News

Beachfront Media and Amobee Partner to Integrate VOD With the Rest of Programmatic

The infrastructure is being put in place to monetize a portion of the $70 billion TV market. Beachfront Media, a video ad platform, has been working on connecting the programmatic pipes to set-top boxes’ video on demand (VOD) inventory. Now, the company has entered the market with Amobee as its first demand-side partner, buying set-top…
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