‘We can’t afford to put all our eggs in one basket’: Advertisers start long-overdue reappraisal of post-cookie identifiers
Marketers still reeling from Google’s rebuke of user-level identifiers are scrambling for answers as the ground shifts beneath them. To get a foothold, they are focusing on what little detail they do have: they will only be able to use technologies from Google’s Privacy Sandbox like FloC — cohorts of browsing patterns of a group of people…
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