News + Resources

The demise of third-party cookies and the regulatory might of California’s Consumer Privacy Act have both the buy- and sell-side rethinking how they reach consumers. To do that, brands and publishers need to make sense of the first-party data they have on their audiences, usually with the help of a customer data platform (CDP). Neustar,…

Did you know that in 2019, 41% of companies polled by the CM Institute claimed to have a Content Strategy but it was not documented? Concurrently, 50% of those same companies responded that their organizations were unsure as to what an effective Content Strategy looked like. Cut to 2020 and members of the C-Suite are…

Join Paul Cimino, Global Head of Data Strategy, and the Prohaska team as we talk about the future of attribution and measurement and how to turn the practical into practice. With a special presentation from Ken Archer, VP of Product, Survata and a special Fireside Chat with Angelina Eng, VP, Measurement & Attribution at IAB…

Today’s column is written by Ward Flock, global vice president, Magnify, at Prohaska Consulting. If you’re expecting to find yet another article about selling during a recession, feel free to browse elsewhere. Many sage sales consultants talk about promoting collaboration, planting seeds for the future or taking whatever you can get during these uncertain times. I get…

Join Matt Prohaska, CEO, and Paul Cimino, Global Head of Data Strategy as we talk about Identity and how to evolve your business in a cookieless future. With special presentations from Jason White, SVP, Head of Publishers, LiveRamp and Andrew Baron, VP, Marketplace, PubMatic. We also have a special Fireside Chat with Tim Barnes, former…

Challenge Vevo is the largest all-premium music video platform. The company’s YouTube Channel has 18.9M subscribers & 26B monthly global views that generate hundreds of millions of dollars in sales. Vevo’s inventory is in high demand yet they didn’t have an infrastructure to optimize productivity and profitability. Reliance on inefficient internal systems caused delayed verification…

Join Ward Flock, Global Head of Magnify, and Maria Link, Director of Client Services at Prohaska Consulting, as we share successful strategies for providing value to your publisher partners. Hear from special guest Scott Newton, VP, Revenue at Twitch in our fireside chat.and a special presentation from Andrew Batkin, CEO at our sponsor, Duration Media. This is…

Last week, Apple and Google set aside their decade-long rivalry to unveil a contact-tracing initiative using Bluetooth technology on both of their devices to help combat the spread of COVID-19. In May, the tech giants will release an API to enable interoperability between Android and iOS operating systems, meaning third-party apps (such as those from…

Join Ameet Shah, VP, Global Publisher Operations and Technology Strategy, and Matt Prohaska, CEO & Principal of Prohaska Consulting, as we share best practices for publishers. Hear from special guest Stephanie Layser, VP, Advertising Technology & Operations at News Corp in our fireside chat, and a special presentation from Jaan Janes, VP, Customer Success at PubMatic….

The infrastructure is being put in place to monetize a portion of the $70 billion TV market. Beachfront Media, a video ad platform, has been working on connecting the programmatic pipes to set-top boxes’ video on demand (VOD) inventory. Now, the company has entered the market with Amobee as its first demand-side partner, buying set-top…