News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0

News on one of our clients, The Trade Desk, posted in AdExchanger The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On Thursday, in response to a recent call from the Partnership for Responsible Addressable Media (PRAM) for input on potential new technologies to replace…
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News

Experts Name 8 Digital Advertising Companies that Could be Acquired Next as Adtech Grows Hot Again

After Wall Street and investors soured on adtech M&A, the sector is hot again. Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping have benefitted adtech companies that help advertisers and marketers buy and sell ads. Adtech stock gains by companies like The Trade Desk, Magnite, LiveRamp, and…
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News

Concerns Mount Over Google’s Privacy Proposals

Once the cookie is gone, will anyone be invited to play in Chrome’s Privacy Sandbox? Since 2019, the Google Chrome team has drip-fed plans for Privacy Sandbox, the collective name for its proposals to sustain an ad-funded internet while meeting increased demands for online user privacy. Public debate is happening primarily through the World Wide Web Consortium…
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News

Prohaska Consulting Announces Three Teammate Promotions

Hope everyone in the U.S. had a nice Thanksgiving and everyone outside the U.S. had a nice break from us Americans… We want to keep the holiday going by giving thanks here to three great teammates that I am excited to announce have been promoted, starting today. Renee Kujawski is now VP, Global Operations &…
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News

‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement

Posted from AdExchanger’s Sell-Sider Column, Matt Prohaska comments on how polling, like measurement, can be very helpful and misleading if sources and methodology are inaccurate with incorrect identity. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results on…
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Careers

Account Executive – DMP/CDP – New York, NY

Our client, an innovative data company, is looking for a talented Account Executive to sell data solutions to marketers, publishers, and agencies across the country. This role requires a hunter with SaaS and DMP platform experience who can work with stakeholders of all levels to develop customized solutions. As an Account Executive, you’ll work alongside…
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News

Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World

Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in…
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News

Kainos Capital to acquire Nutrisystem from Tivity Health

News on one of our clients, Nutrisystem & Tivity Health, posted in FoodBev Media Private equity firm Kainos Capital has agreed to acquire nutrition and weight management brand Nutrisystem from Tivity Health for $575 million. This purchase agreement will see Kainos Capital acquire Tivity Health’s full nutrition business, which includes the Nutrisystem and South Beach…
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News

How Companies Can Cultivate Their Own Identity Gardens

Matt Prohaska discusses how publishers can ‘Grow their own Identity Garden’ in the latest edition of AdExchanger’s The Sell Sider. “While Project Rearc and the new Partnership for Addressable Media are underway to collectively forge a path forward, there are quite a few areas that publishers and brands can focus on now to take more…
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News

DPAA Sets DOOH Programmatic Training Courses for North America and EMEA, Powered by Prohaska Consulting

Regionally customized sessions will educate buyers and sellers on how to successfully transact programmatically NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September,…
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