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Thanks to strict advertiser blacklists, news publishers have historically struggled to monetize open inventory on so-called “hard news,”and coronavirus coverage is no exception. The ad-tech companies powering publishers’ sites, however, are finding it’s mostly business as usual. Advertisers have blacklisted “coronavirus” and, according to Integral Ad Science, the term was the second most blocked keyword…Read more
The dream of marrying premium TV inventory with the ease of programmatic buying is materializing slowly. Agencies and media owners operating under legacy systems, technical inconsistencies and absent measurement standards are inhibiting the ability to modernize the way TV inventory is bought and sold in a time when marketers are trying to find targeted audiences…Read more
January 29, 2020, New York, London – Prohaska Consulting, the most-experienced and award-winning global programmatic consultancy, has released its first-ever public whitepaper from proprietary research tracking trends and opportunities in Programmatic Talent for Brands, Agencies, Tech, and Publishers. The 4Q19 study received responses from more than 600 employees from a range of large to small companies…Read more
We are adding a Demand Development position. This New York-based role will represent our Publisher and other Demand clients to brands, agencies, trading desks and DSPs. It’s a dynamic role and a fast-paced environment. RESPONSIBILITIES Prospecting – source new accounts and key contacts Introducing and Pitching – secure meetings and pitch, with or without the…Read more