News + Resources

Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting. No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2 will decline more than 30% across all publisher categories, with CPMs across the open and private non-guaranteed exchange…

Join Erin Yasgar, Marketer and Agency Consultant and Matt Prohaska, CEO of Prohaska Consultant, as we discuss Programmatic Buying now and in the future. In this free webinar curated from our global training program, we will also take you through the 5 stages of successful programmatic marketing. This is the latest in our free Smarter From Home…

Join Prohaska Consulting’s Scott Prohaska, partner, Global Head of Client Strategy & Matt Prohaska, Principal & CEO, as we delve into Programmatic Direct Selling. Condensing our full-day, sold-out class, they walk through the 5 stages of Programmatic selling.

Prohaska Consulting is excited to bring you an hour of training on Customer Data Platforms with CDP University. Condensing our full-day, sold-out debut class in NYC this past January into a 1-hour session, we hear from 25-year digital marketing veteran Paul Cimino, Global Data Strategy lead for Prohaska Consulting along with CEO & Principal Matt Prohaska on what CDPs are and…

Before I get to anything related to our industry, I hope that you and your families are safe and healthy, as we get through this global COVID-19 pandemic together. Many of us in our industry remember a quote from around 1998 that went something like, “If you are a CEO for a large corporation and…

Prohaska Consulting is committed to keeping you up-to-date in our ever-changing world of digital marketing and media. This Wednesday, we launch our new live streaming series, Workshop Webinar Wednesday, to help you with content and connectivity, as we all get through the COVID-19 pandemic and beyond. Join us as we take on a new topic each week discussing challenges…

Thanks to strict advertiser blacklists, news publishers have historically struggled to monetize open inventory on so-called “hard news,”and coronavirus coverage is no exception. The ad-tech companies powering publishers’ sites, however, are finding it’s mostly business as usual. Advertisers have blacklisted “coronavirus” and, according to Integral Ad Science, the term was the second most blocked keyword…

The dream of marrying premium TV inventory with the ease of programmatic buying is materializing slowly. Agencies and media owners operating under legacy systems, technical inconsistencies and absent measurement standards are inhibiting the ability to modernize the way TV inventory is bought and sold in a time when marketers are trying to find targeted audiences…

January 29, 2020, New York, London – Prohaska Consulting, the most-experienced and award-winning global programmatic consultancy, has released its first-ever public whitepaper from proprietary research tracking trends and opportunities in Programmatic Talent for Brands, Agencies, Tech, and Publishers. The 4Q19 study received responses from more than 600 employees from a range of large to small companies…

We are adding a Demand Development position.  This New York-based role will represent our Publisher and other Demand clients to brands, agencies, trading desks and DSPs.  It’s a dynamic role and a fast-paced environment. RESPONSIBILITIES Prospecting – source new accounts and key contacts Introducing and Pitching – secure meetings and pitch, with or without the…