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Your right to play. Understanding your fit in the U.S. market.

Picture this: you’re a European ad-tech or mar-tech firm, standing at the edge of the vast American market, feeling a bit like a football player who’s just been dropped into…

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More News, Events & Perspective

Crumbling cookies broke marketing measurement. But good science and common sense are fixing it.

July 13, 2023 |

Recent IAB research suggests that marketers know they need to update their measurement strategy, but 66% are…

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9 Things I Am Grateful for on Our Company’s 9th Birthday Today

February 24, 2023 | ,

While we acknowledge the 1-year anniversary of the Russian war on Ukraine, and pray for peace, there…

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Identity in Action: How Prohaska & Lotame Challenged Cookieless Hype

November 10, 2022 | ,

Thanks again to everyone who made time to join us for Identity in Action: How Prohaska and Lotame Challenged…

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