Opportunities – and Potential Pitfalls – of #ATTTimeWarner

Nov 8, 2016 |

The combined companies of AT&T and Time Warner have the potential to form one of the largest deterministic ad platforms in all of television when combined with second- or first-screen data from wireless devices.

The challenge is that there are a lot of assets to unpack when it comes to understanding online and offline data and how it will be stitched together in a more deterministic way. Matt Prohaska highlights benefits of the merger in MediaPost’s RTD.

 

 

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