Thoughts on the state of data, media, and digital marketing from Team Prohaska
There’s No Time Like the Present to Address the Cookieless Future
When Google announced that it was kicking the can further down the road with 3rd-party cookies,it was no surprise. Anyone who follows the Privacy Sandbox,
Let’s Change “Topics”: Announcing The Post-Cookie Targeting Analysis Study
Does anyone remember what happened on March 3, 2021?
Does Your Attribution & Measurement Program Produce More Value Than It Costs?
The addition of addressable media to the overall marketing mix over the last quarter-century has created dramatically greater demand for measurement as a specialized function