Precise Television Targeting Data

Dec 2, 2016 |

Want to target new TV ads with scientific precision?  More and more U.S. televisions are getting lit up with connectivity.  Getting hold of the right data, and combining it in the right way, is becoming the new transformative opportunity for TV advertising. Matt Prohaska discussed TV targeting data with Tore Tellefsen at Beet.TV’s Retreat in Miami.

 

 

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