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Careers

Product Marketing Manager – NY


Product Marketing Manager – NY cover

Our client is revolutionizing the ad tech landscape, and they’re looking for a talented Product Marketing Manager to join their NY team. The role requires promoting and cultivating their suite of global data and audience products and generating revenue products. As Product Marketing Manager, you’ll help support GTM teams in developing strategies and launching new products. The ideal candidate is a self-starter with experience in ad tech or martech and a history of navigating the nuances of different international markets.

RESPONSIBILITIES

  • Develop GTM strategy for launching global product campaigns, working directly with internal stakeholders on sales & GTM plans
  • Perform market research and competitor analysis
  • Develop creative and compelling messaging and storytelling for brand innovations and solutions
  • Determine product features and packages, including product positioning and internal and external communications
  • Empower commercial teams, owning product training and delivery programs
  • Build and spearhead the development of product collateral, demos, case studies, presentations, and other materials
  • Interpret marketplace needs and trends to product features and prioritization

REQUIREMENTS

· BA/BS Degree in relevant field

· 5+ years of experience in adtech/martech or internet technology within product marketing function

· Background in online marketing, ad operations, CRM, analytics, and/or strategy

· Excellent communication skills with experience in planning and executing global campaigns 

· Problem solver with content creation experience, including tactical collaterals or campaign promotional assets

· Analytical project manager who can manage a cross-functional team

· Ability to condense mid-size data sets into actionable business insights and recommendations

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