Programmatic Sales Manager – US – NYC, LA, Chicago and SF

Our client is a leading mobile publisher that has become a new source for NEWS, worldwide, and they’re looking for a Programmatic Sales Manager to get in on the ground floor of its US-based Ad Operations. In this role, the Programmatic Sales Manager will be tasked with creating the sales business from scratch. The role reports to the Head of Programmatic and is responsible for developing relationships with Holding companies, Agencies, Trading Desks, Direct Brands and DSP/SSP partners.

RESPONSIBILITIES

  • Help define the organizational, programmatic value proposition for brands, agencies, DSPs, and various programmatic partners globally, aligning messaging, product, and customer experience to provide a compelling service offering supporting programmatic advertising business models
  • Analyze and develop macro advertiser insights to generate new programmatic solutions to market in conjunction with Product/Engineering/Marketing
  • Define and execute the company’s Go-To-Market strategy 
  • Sell to programmatic deals (PMP, Programmatic Direct), identify and negotiate strategic partnerships with brands/agencies, while working with the BD team to distribute programmatic offering through various platform channels
  • Maintain a sales pipeline and meet or exceed revenue goals and targets
  • Define how to position different buying options, floor prices/rate card, and sales tactics to ensure optional ROAS for clients are met while maximizing revenue
  • Create pitch decks, one-sheeters, and marketing materials to assist in evangelizing the organization’s sales offering.
  • Stay apprised of all programmatic initiatives such as ID-less and GDPR that impact the business and require additional technical and operational support
  • In collaboration with the direct sales team, define the suitable media model and framework for selling direct and programmatic in conjunction (e.g., PMPs and PG deals) while supporting and educating the direct sales team on programmatic value propositions
  • Hire, develop, and mentor the programmatic sales team, which will grow in size and scope as the company builds success
  • Represent the organization at various Programmatic forums, industry working groups, and events to ensure it remains at the cutting Edge of Ad. Tech

REQUIREMENTS

  • 6+ years of relevant ads industry experience, with 4+ years in programmatic ad sales and 2+ years of management experience
  • Deep Ad/Tech programmatic expertise, with existing contacts across major agencies, holding companies, and brands
  • Prior experience owning and exceeding revenue goals in a sales role within an online advertising company
  • Prior experience leading and growing a programmatic sales team
  • Proven experience building GTM strategies around sales execution
  • Ability to dig deep into customer requirements as well as technical requirements to provide descriptive and well-thought-out feedback to engineers and product managers
  • Prior experience leading and growing a digital sales team
  • Love being strategic, but just as importantly, rolling up your sleeves to be hands-on with the day-to-day business
  • Strong communication and presentation skills
  • Strong financial, operational, and analytical skills
  • Prior experience at an Online Publisher, DSP, SSP, or similar company within Ad Tech, preferred
  • Early-stage start-up experience is a plus
  • Work experience in a multicultural environment is a plus
  • Based in Bay Area, New York, Chicago, and Los Angeles