Programmatic: The Glue that Bonds Teams Together
Back in the day, old-school ops teams could only dream of a world where the most friction-heavy tasks (the IO and the invoice) would be eliminated. The IO represented the pass from ad sales to ad operations. The invoice was when ad operations pushed to the finance team. IO’s provided checks and balances. In today’s programmatic world, certain transactions (including RTB) are sorely lacking some of the important checkpoints that the IO helped enforce. Michael Stoeckel gives his thoughts in MediaPost.