Programmatic TV – Transactions in Transition

Dec 20, 2016 |

At the recent SHIFT // Programmatic Video & TV Ad Summit, Matt Prohaska led a deep dive session called “Transactions in Transition: Sizing Up the New Possibilities.” The panel discussed the key changes in transactions/business models for programmatic video and TV, and explored the trend of content providers pursuing private marketplaces. They dove deep into how PMP’s are operationalized for Programmatic TV and Video as well as the shift to audience guaranteed models, yield optimization and the pros and cons of header bidding for video ads plus much more.

 

 

CLIENT ENGAGEMENTS AND/OR ACTIVE TEAMMATES In 48 CITIES, 25 COUNTRIES