Prohaska Consulting Announces New Leads for EMEA and North American Demand Development

Sep 15, 2017 |

NEW YORK, NY and LONDON, ENGLAND (September 15, 2017) – Prohaska Consulting, a digital consultancy, announces two organizational changes. Martyn Bentley has been named Managing Director, EMEA, and Patricia Clark joins as VP Demand Development, North America. The announcement was made by Matt Prohaska, CEO & Principal.

“Martyn’s promotion and hiring Patricia reinforces our goal of helping clients across the digital ecosystem navigate the challenges of increased automation and data usage,” said Matt Prohaska. “Their new roles are testimony to the pace of change in the EMEA region, as well as the rapid evolution among agencies and clients in North America.”

Prior to joining Prohaska Consulting, Martyn established and led the Europe region as Regional Vice President for Chango, before and during their sale to Rubicon Project, and then as Regional Vice President for the UK Buyer Cloud team at Rubicon Project. In addition, he spearheaded successful commercial teams as Head of EMEA Sales for Microsoft Advertiser Suite and as EMEA Ad Sales Group Account Director at MTV. His work with other media companies included roles at CNBC and ITV.

Most recently, Patricia served as Sales & Client Management Director for Media at Acxiom. She has also held positions as Eastern Director at GeoCities (acquired by Yahoo for $3.6 billion), Eastern Director at AltaVista (acquired by Overture for $106 million), VP National Sales at (acquired by The New York Times for $410 million) and VP Sales at 4INFO. Her background spans both traditional and interactive media, including Hearst Magazines and Fox Interactive Media. Patricia has been named a “Woman to Watch” by Mobile Marketer.

About Prohaska Consulting

Prohaska Consultancy develops solutions that allow advertisers, agencies, publishers, tech companies, investors and trade groups to manage digital complexity successfully. In addition, the organization includes two sales teams that represent publisher and tech company offerings to agencies, brands and publishers. The breadth of its consulting services combined with experiencing the day-to-day sales challenges faced by its clients provides Prohaksa Consulting with an unparalleled 360° view of the digital marketplace. Headquartered in New York City, the company has representation in North America, EMEA, Asia and Latin America.