Prohaska Consulting Contributes to eMarketer report: UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential
eMarketer estimates total UK OOH ad expenditures will increase 1.4% in 2017. Prohaska Consulting’s Ameet Shah is interviewed for this special report on innovations and the growing market in DOOH.
From eMarketer: In a challenging market, out-of-home (OOH) ad spend is climbing in the UK, with digital OOH (DOOH) underpinning that growth. Combining reach and impact with flexibility and accountability, DOOH is a compelling proposition for marketers, and continuing innovation looks set to strengthen its hand.
Report excerpt can be found here
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