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Prohaska Consulting Expands and Promotes Global Team


Substantial growth helping clients in Identity, M&A, other services leads to scaling 

July 20, 2021 – New York – Prohaska Consulting, the most-experienced and award-winning global data transformation consultancy, is proud to announce the expansion of its global team with the addition of four veterans in digital marketing and media to full-time senior roles., along with several key promotions. 

Dayna Moon is VP, Client Strategy and Earned Media. Based in Denver, Dayna joined Prohaska as a contractor in January 2020 and works with all Prohaska’s client verticals and services, while spearheading the firm’s press and event engagements. Dayna brings 17 years of experience from AOL, PubMatic, and Pinsight.

Michael Ouellette is SVP, Marketer, Agency, & Tech Strategy, based in Boston and leading the team delivering on all buy-side client engagements, including running Prohaska’s Paid Media efforts. Michael brings 25 years of digital experience from Valueclick, OwnerIQ, Crealytics, and his own firm VIO Media.  

Steven Beckwith is EMEA Client Strategy Director, reunited in London with his former teammate and VP EMEA Matthew Beck. Steven is focused on buy-side client development and comes with 25 years of digital experience from Yahoo, Havas, AdsWhizz, and Unruly. 

Dave Woods is Client Strategy Lead based in Chicago. Dave also joins with 25 years of experience from Scripps, Meredith, MediaMath, and The Exchange Lab, bringing his buy-side expertise and relationships across media, software, and services. 

In addition, Prohaska Consulting announces three promotions to key veteran leaders of the firm’s various global practices. Maria Link is now SVP Global Magnify, Ameet Shah is now Partner, SVP Global Publisher Operations and Tech Strategy, and Glenn Spoto is now CFO, SVP Global Investor Client Strategy.

“Like so many firms in our industry and world, last year’s 2Q was challenging on many fronts,” said Matt Prohaska, CEO & Principal at Prohaska Consulting. “We are grateful to have our strong team remain from last year, allowing us now to expand and leverage the successes we’ve had with nearly 500 clients in our history to help even more across Identity, Attribution & Measurement, M&A, Magnify sales, and other key areas during this important time of consumer and industry transformation.” 

About Prohaska Consulting 

Prohaska Consulting is the most experienced, award-winning global consulting firm focused on data-driven marketing and media. With 75+ full-time and freelance teammates serving nearly 500 clients in 12 countries over the past 7.5 years. Prohaska Consulting helps strategically and/or operationally with improving companies’ Tech, Target, and Talent. For more, please visit:  www.prohaskaconsulting.com.

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