Prohaska Consulting Names Veteran Investor and Industry Executive Mark Wright to Lead M&A Client Practice



New York City – February 24, 2023 Prohaska Consulting, the leading global data transformation consultancy, announced today the appointment of Mark Wright as the new leader of its Investor M&A Strategic Advisory practice. In this role, Wright will advise Prohaska’s venture capital, private equity, and corporate clients on acquisitions plus investments in advertising and marketing technology.

Wright brings decades of institutional investor and digital tech operator expertise to Prohaska Consulting coupled with deep overall experience in digital advertising and marketing. A respected strategist, advisor, and investor to numerous groundbreaking industry startups, Wright is also a serial entrepreneur having founded two industry startups which both went public and were subsequently acquired by large global corporations. At the dawn of the digital media era in the mid-1990s, he created data analytics SaaS platform @plan (APLN) which was a critical driver behind the rise of online advertising and retailing.

As head of Prohaska’s investor business, Wright will work closely with the firm’s existing team of experienced consultants and data analysts to provide clients with comprehensive market analysis, due diligence, and strategic advice on investments in the adtech & martech industries. He will also be responsible for expanding Prohaska’s client base in the VC and PE sectors.

Wright’s hire comes at a pivotal time as both the buy- and sell-sides of the business strive to map successful strategies for a post-3rd-party cookie landscape, industry consolidation, and ever-increasing pressure for greater cost efficiencies. Prohaska’s long-standing credibility as a pioneer in programmatic and an authority on digital data and identity positions the firm as a trusted advisor to financial entities looking to better understand where the best opportunities lie. “I am delighted to join Prohaska Consulting at this time of great change in the digital advertising industry,” said Wright. “The opportunities for growth and investment are vast, and Prohaska’s holistic perspective enables us to provide advisory services rooted in a fundamental understanding of the technologies, challenges, and key players involved—an invaluable advantage for our investor clients.”

According to CEO and Principal Matt Prohaska, adding Wright to the executive team represents a significant milestone for his company’s investor business. “We’ve advised 7 of the top 10 PE firms and provided guidance on more than $5 billion in investments and acquisitions—our track record is a testament to just how well we understand this very complex space. Mark’s extensive experience and senior leadership enables us to take our offering to the next level, serving the investor community faster, more efficiently, and at a higher volume of deal flow at a time when the industry is expanding and evolving faster than ever before.”

About Prohaska Consulting

Prohaska Consulting is an award-winning global digital consultancy that provides strategic advisory services to clients across the marketing technology landscape. Described by clients as “connectors, disruptors, and data leaders,” Team Prohaska has helped 500+ Publishers, Brands, Agencies, Tech, Investors, Trade Groups, and Government Orgs, grow revenue, create business opportunities, and increase operational effectiveness & efficiency. Learn more at

Contact: Matt Prohaska
CEO & Principal
[email protected]

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