The 2022 Cannes Lions
Team Prohaska was overjoyed to be back in Cannes for the 2022 Lions. Sure, it’s beautiful, and, undeniably, a good time. Yet, setting aside the sunshine, rosé, and gelato, it is also an important mid-year checkpoint; one that truly validates the areas we’re investing in and the solutions we believe offer the most long-term value to our clients.
This year, we were encouraged to hear conversations that consistently echoed our analysis of the adtech market—a pressing need to better understand and make use of first-party data, the imperative for brands to map out a customized solution to third-party-cookies, a push for more holistic A& M, and a desire to push more ad dollars from linear to CTV.
Mille mercis to our wonderful partners from Mediaocean, Intent IQ, and NCSolutions for making Cannes 2022 such a great success