Prohaska Perspectives, June 2022

The 2022 Cannes Lions

Team Prohaska was overjoyed to be back in Cannes for the 2022 Lions. Sure, it’s beautiful, and, undeniably, a good time. Yet, setting aside the sunshine, rosé, and gelato, it is also an important mid-year checkpoint; one that truly validates the areas we’re investing in and the solutions we believe offer the most long-term value to our clients.

This year, we were encouraged to hear conversations that consistently echoed our analysis of the adtech market—a pressing need to better understand and make use of first-party data, the imperative for brands to map out a customized solution to third-party-cookies, a push for more holistic A& M, and a desire to push more ad dollars from linear to CTV.

Mille mercis to our wonderful partners from Mediaocean, Intent IQ, and NCSolutions for making Cannes 2022 such a great success

NIva Gelato Cannes in the rain
Niva Gelato in the rain, Day 3, Cannes Lions 2022

Team Prohaska in the Trades

“We are seeing the signs of the current and near-future haves and have-nots, those on offense or defense, meeting by meeting…” — Our CEO, Matt Prohaska, talks to Digiday’s Seb Joseph about the looming correction for the adtech ecosystem. | June 24, 2022 “This is programmatic paying off its initial promise to make the buying and selling of advertising more efficient than it was in the past…” Mark Wright, Co-Chief of Prohaska’s M&A practice, talks to Adweek’s Catherine Perloff about the acquisition of Rivr Technologies GmbH by Index Exchange. | June 9, 2022 Matt Prohaska talks to Jessica Heygate from Campaign US about what the ad industry can do to challenge the gun violence epidemic. | June 3, 2022