Cookies and Chrome: One Step Forward, Two Steps Back ere As a rule, summer is a period of much-needed downtime in our industry; a chance to

The 2022 Cannes Lions Team Prohaska was overjoyed to be back in Cannes for the 2022 Lions. Sure, it’s beautiful, and, undeniably, a good time.

Prohaska Perspectives April 2022 April was a busy month—we released The Identity Partner List 5.0, launched our Attribution and Measurement practice, attended events across the

This year marked our 6th CES as Team Prohaska, though most of us have been attending for much longer than that. The first event of the new year, it informs our perspective on helping our clients differentiate and succeed…

As a rule, we try to avoid end-of-year-roundup cliches, but this was no ordinary year. 2021 was twelve months of social unrest, political intrigue, supply chain disruption, and in our little corner of the business universe, non-stop upheaval as marketers tried to map out a successful approach to a privacy-safe, cookieless future.

Matt’s giving me the Prohaska Perspectives mic to discuss a few topics, especially after spending most of my first month on the job at conferences on both sides of the Atlantic.