Publisher Operations Lead (US or UK) – FT / PT / Virtual

Prohaska Consulting is seeking a Publisher Operations Strategy Lead. This role can be full-time or part-time, which will be dependent on the identified skills.  

This will be a client-facing role who will be an active & lead contributor for publisher-facing consulting engagements (projects). This lead role with also work actively with the broader project team to ensure progress is being made and client expectations are being met.  


Client facing 

  • Presenting identified assessments and recommendations to clients.  
  • Effective communicator and able to deliver concise recommendations against the complexity of ad tech solutions 

Publisher Client Projects 

  • Work with Business Development team referring business and joining sales calls as both a subject matter expert and project team representative to help close client business 
  • Interview, evaluate, and manage new and current teammates 
  • Ability to review sites, apps, and platforms for advertising effectiveness (ex. Viewability, current monetization, identify gaps, ideas for improving performance (site and revenue),  
  • Ability to produce reporting for assessments such as current revenue, viewability, pricing. 
  • Review and optimize key words, data collected, segmentation for data-driven packaging and sales opportunities 
  • Identity and develop advertising strategy and go-to-market positioning for publishers 

Sell-side technology Projects 

  • Produce an assessment of vendor’s solutions and competitiveness in the marketplace 
  • Develop a SWOT to articulate core business positioning 
  • Articulate the value proposition and differentiation (existing or future opportunities) to help gain traction/growth in the marketplace 

Client Strategy (Prohaska Consulting’s Sales team) Support 

  • Act as the subject matter expert with Client Strategy on client prospect calls 
  • Identify opportunities for Client Strategy to position/recommend solution to client prospects 


  • 8+ years of experience in the advertising technology and& marketing technology ecosystem, largely publisher or sell-side expertise;
  • Expert-level hands-on experience with Google Ad Manager, other ad servers, SSPs, header bidding, and pricing rules. 
  • Ability to create PMPs and resolve PMP delivery issues 
  • First-hand experience and awareness of various ecosystem components and key solution providers 
  • Experience in supporting cross-platform monetization and ad solutions (ex. Display, video, mobile, app, DOOH, OTT) 
  • Ability to review solutions and tech stack to establish strategies and tactics to improve our client’s challenges and increasing revenues. 
  • Well versed in ad viewability, IAB guidelines, pre-bid solutions, advertising strategy, inventory creation and packaging 
  • General familiarity with page-level coding 
  • Creation (or refinement of) PowerPoint slides to be impactful (visually and conveying the desired message) 
  • Proven ability to work with Business, Technology, and Executives to identify gaps, challenge existing processes/solutions, and persuade to consider alternative recommendations 


  • Excellent attention to detail, and strong organizational and written/verbal communication skills 
  • Proactive and collaborative attitude and ability to work well with colleagues solving problems 
  • Strategic and critical thinking with clear points of view, internally and with clients 
  • Ability to manage work for multiple clients and keep to deadlines 


  • This is a virtual position; however, teammates are sought living in the US or UK
  • Local presence in New York City or London from Prohaska Consulting offices a plus but not required
  • Minimal travel to New York, London and/or clien site might be required for key meetings and presentations