Prohaska Consulting is seeking a Publisher Operations Strategy Lead. This role can be full-time or part-time, which will be dependent on the identified skills.
This will be a client-facing role who will be an active & lead contributor for publisher-facing consulting engagements (projects). This lead role with also work actively with the broader project team to ensure progress is being made and client expectations are being met.
RESPONSIBILITIES
Client facing
- Presenting identified assessments and recommendations to clients.
- Effective communicator and able to deliver concise recommendations against the complexity of ad tech solutions
Publisher Client Projects
- Work with Business Development team referring business and joining sales calls as both a subject matter expert and project team representative to help close client business
- Interview, evaluate, and manage new and current teammates
- Ability to review sites, apps, and platforms for advertising effectiveness (ex. Viewability, current monetization, identify gaps, ideas for improving performance (site and revenue),
- Ability to produce reporting for assessments such as current revenue, viewability, pricing.
- Review and optimize key words, data collected, segmentation for data-driven packaging and sales opportunities
- Identity and develop advertising strategy and go-to-market positioning for publishers
Sell-side technology Projects
- Produce an assessment of vendor’s solutions and competitiveness in the marketplace
- Develop a SWOT to articulate core business positioning
- Articulate the value proposition and differentiation (existing or future opportunities) to help gain traction/growth in the marketplace
Client Strategy (Prohaska Consulting’s Sales team) Support
- Act as the subject matter expert with Client Strategy on client prospect calls
- Identify opportunities for Client Strategy to position/recommend solution to client prospects
EXPERIENCE AND QUALIFICATIONS
- 8+ years of experience in the advertising technology and& marketing technology ecosystem, largely publisher or sell-side expertise;
- Expert-level hands-on experience with Google Ad Manager, other ad servers, SSPs, header bidding, and pricing rules.
- Ability to create PMPs and resolve PMP delivery issues
- First-hand experience and awareness of various ecosystem components and key solution providers
- Experience in supporting cross-platform monetization and ad solutions (ex. Display, video, mobile, app, DOOH, OTT)
- Ability to review solutions and tech stack to establish strategies and tactics to improve our client’s challenges and increasing revenues.
- Well versed in ad viewability, IAB guidelines, pre-bid solutions, advertising strategy, inventory creation and packaging
- General familiarity with page-level coding
- Creation (or refinement of) PowerPoint slides to be impactful (visually and conveying the desired message)
- Proven ability to work with Business, Technology, and Executives to identify gaps, challenge existing processes/solutions, and persuade to consider alternative recommendations
CORE COMPETENCIES
- Excellent attention to detail, and strong organizational and written/verbal communication skills
- Proactive and collaborative attitude and ability to work well with colleagues solving problems
- Strategic and critical thinking with clear points of view, internally and with clients
- Ability to manage work for multiple clients and keep to deadlines
LOCATION AND TRAVEL
- This is a virtual position; however, teammates are sought living in the US or UK
- Local presence in New York City or London from Prohaska Consulting offices a plus but not required
- Minimal travel to New York, London and/or clien site might be required for key meetings and presentations