Sasha Auzins, Prohaska Consulting’s EMEA Data & Identity Strategy Lead, has over 20 years experience in digital marketing.
Based in the United Kingdom (greater London area), Sasha brings extensive data, identity, and cookie-less strategy experience. He has extensive experience within many platforms and data-driven go-to-market positioning.
Starting in Newspapers at Fairfax in Australia, and moving to their digital arm, Fairfax Digital, Sasha held National leadership roles with budgets to ~$45m annual and teams to 25 staff.
An early digital publisher side specialist, Sasha moved on the Realestate.com.au and was an early adopter of DMP, SSP and DSP technologies developing and launching Audience Extension products to extend finite inventory offsite.
In keeping with the move to technology, Sasha resold the Krux DMP in Australia as well as DCO products throughout the market to leading clients in the APAC region.
Upon moving his successful consulting practice to Europe, Sasha specialised in technology audits, monetisation strategies and innovation across all developing technologies – all with a layer of the increasingly complex regulatory environment in European markets.