A transportation-based client wanted to learn the value of becoming a commerce media network.
Problem
A travel industry leader came to us with a significant scale of user data. They wanted to understand the overall opportunity and value that could be generated if they created their own commerce media network.
Solution
We reviewed the various consumer touch points and the platforms where experiences could integrate advertising and collect data. We reviewed their existing technology infrastructure and identified other components and platforms needed to support an ad business
Understanding their scale, we modeled revenue estimates and developed an ROI to determine their financial opportunity. We assessed their privacy policy and data types (PII and observed data) to determine how to manage data, maintain privacy compliance, and build the necessary infrastructure to maintain data privacy.
Based on our analysis, we created a strategic and tactical roadmap to support a commerce media network.
Results
The company took action to activate against the developed plans.
Following the roadmap, they developed the overall ad tech infrastructure needed to support their initiatives throughout multiple stages.
The strategic and tactical roadmap outlined the people, technology, and functionality to create their MVP offering. It was deployed and has begun to scale in functionality over time.
The forecasts called for generating $75M+ revenue annually in the first 2 years, growing to $300M+ annually after 4 years.
The annual ROI models have reinforced the network's viability.
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