Sellers, Beware Of The Customer You Can’t Afford
If you’re expecting to find yet another article about selling during a recession, feel free to browse elsewhere.
Many sage sales consultants talk about promoting collaboration, planting seeds for the future, or taking whatever you can get during these uncertain times. I get it, but there’s another bigger danger these days, and it could be your next customer – the customer you can’t afford.
In the spirit of my favorite movie, “The Shawshank Redemption,” you can escape the metaphorical COVID-19 prison to stand in the pouring rain – but not if you stay in your cell. You can win in this desolate market by choosing and nurturing positive partnerships with good ROI. Read more here…