US Programmatic Advertising: 7 Things You Need to Know

Apr 10, 2016 | 0 comments

Matt Prohaska was delighted to contribute to the report that eMarketer just released to its subscribers – ‘US Programmatic Advertising – Seven Things Buyers and Sellers Need to Know’. There’s a little bit of seller beware around [header bidding] that we’ve been advising publishers on’ said Matt Prohaska, CEO & Principal of Prohaska Consulting. ‘Because if it’s not guaranteed revenue all you’re doing is giving a buyer a first look at your audience, letting them get what they want now vs being able to potentially tag people and find them later – and probably for cheaper – somewhere else’
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