Smarter From Home – Privacy: Consent Management. Balancing Optimization With Consumer Transparency
|Consent management brings balance between publishers, brands and consumers in the privacy new order.|
In our next Smarter From Home webinar, join Matt Prohaska, CEO and Ameet Shah, Global Vice President Technology, Publisher and Data Strategy of Prohaska Consulting as they highlight the many aspects of privacy strategy, including how the new IAB Consent Framework (TCF 2.0) works within your privacy strategy and what it means for the entire digital ecosystem.
We will also hear from our sponsor, Somer Simpson, Vice President, Product for Quantcast on how consent management is a vital aspect to balance optimization while providing transparency to consumers.