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Sr Digital Media Planner – US – Virtual

Sr Digital Media Planner –  US – Virtual cover

Our client is an agency looking for a Sr. Digital Media Planner to work with their programmatic activation team and media strategy team. The right candidate has experience in media planning across direct partnerships and publisher media. Relationship building is essential to success in this role, as is a deep understanding of digital media mixes, and comfort with sizable budgets.


  • Strategizing and planning seasonal and ad hoc campaigns, leading on creative strategy
  • Evaluating media partners and media plans
  • Presenting partnership recommendations to clients and ensuring partner needs are met for activation
  • Supporting partner communication related media plan feedback, creative strategy & tagging/reporting needs
  • Communicating with clients, including creative priority emails, and daily status updates
  • Collaborating with teams (Data Intelligence, Coordinators, Ad Ops, etc.) to ensure appropriate reporting and trafficking
  • Partnering with Programmatic counterparts for holistic Display/Video reporting and sharing of cross-program learnings across creative, audiences, formats, publishers
  • Owning creative project management between media partners and the client team, including contributing to the development of new creative workflow processes
  • QAing creative for new launches and ensure timely planning for upcoming creative swaps


  • At least 2 years of media planning experience, publisher direct or programmatic
  • Experience trafficking programmatic media
  • Experience managing vendor relationships
  • Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs
  • Experience working with analytics teams on granular program tracking and performance dashboard creation
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Effective time management and project management skills

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