News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World

Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in…
Read more
News

How Companies Can Cultivate Their Own Identity Gardens

Matt Prohaska discusses how publishers can ‘Grow their own Identity Garden’ in the latest edition of AdExchanger’s The Sell Sider. “While Project Rearc and the new Partnership for Addressable Media are underway to collectively forge a path forward, there are quite a few areas that publishers and brands can focus on now to take more…
Read more
News

Sellers, Beware Of The Customer You Can’t Afford

Today’s column is written by Ward Flock, global vice president, Magnify, at Prohaska Consulting. If you’re expecting to find yet another article about selling during a recession, feel free to browse elsewhere. Many sage sales consultants talk about promoting collaboration, planting seeds for the future or taking whatever you can get during these uncertain times. I get…
Read more
News

Are You A Shark Or A Minnow? Publishers Must Keep Moving Through The Pandemic And Beyond

Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting. No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2 will decline more than 30% across all publisher categories, with CPMs across the open and private non-guaranteed exchange…
Read more