Posts Tagged ‘feature’
Our new partnership with Snowflake to help publishers and marketers
Prohaska Consulting to be one of the first global digital marketing and sales consulting partners for Identity and Attribution & Measurement category New York, NY – September 25, 2023. Prohaska…
Read MoreSheila Buckley joins Prohaska Consulting as Global Head of Magnify Division.
Award-winning executive with more than 30 years of media experience joins boutique consulting firm to lead integrated sales solution offering. New York, NY – September 25, 2023. Prohaska Consulting, the…
Read MoreCrumbling cookies broke marketing measurement. But good science and common sense are fixing it.
Recent IAB research suggests that marketers know they need to update their measurement strategy, but 66% are not taking any meaningful action to do so. A new generation of vendors…
Read More9 Things I Am Grateful for on Our 9th Birthday Today
While we acknowledge the 1-year anniversary of the Russian war on Ukraine, and pray for peace, there happens to be another anniversary to acknowledge today. I’ll bet if you look…
Read MoreIdentity in Action: How Prohaska & Lotame Challenged Cookieless Hype
Thanks again to everyone who made time to join us for Identity in Action: How Prohaska and Lotame Challenged Cookieless Industry Hype. We hope this exploration of the Post-Cookie Targeting Analysis (PCTA) project…
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