News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World

Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in…
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Bios

Paul Cimino

Paul Cimino – merchant turned internet entrepreneur – is a 20-year veteran, pioneer and innovator of digital marketing and e-commerce. As Prohaska Consulting’s Global Head of Data Strategy, Paul helps clients become ‘data first’ companies so that they can make more informed decisions via employing better approaches and tactics to protect, govern and leverage data…
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News

With Digital Identity in Flux, Neustar Wants to ‘Fill the Gaps’ of First-Party Data

The demise of third-party cookies and the regulatory might of California’s Consumer Privacy Act have both the buy- and sell-side rethinking how they reach consumers. To do that, brands and publishers need to make sense of the first-party data they have on their audiences, usually with the help of a customer data platform (CDP). Neustar,…
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Events

Smarter From Home – Identity, Your Cookieless Future

Join Matt Prohaska, CEO, and Paul Cimino, Global Head of Data Strategy as we talk about Identity and how to evolve your business in a cookieless future. With special presentations from Jason White, SVP, Head of Publishers, LiveRamp and Andrew Baron, VP, Marketplace, PubMatic. We also have a special Fireside Chat with Tim Barnes, former…
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News

Our Global Identity Crisis And Revolution: Keeping The Momentum Going

Before I get to anything related to our industry, I hope that you and your families are safe and healthy, as we get through this global COVID-19 pandemic together. Many of us in our industry remember a quote from around 1998 that went something like, “If you are a CEO for a large corporation and…
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