News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

Prohaska Consulting Announces Three Teammate Promotions

Hope everyone in the U.S. had a nice Thanksgiving and everyone outside the U.S. had a nice break from us Americans… We want to keep the holiday going by giving thanks here to three great teammates that I am excited to announce have been promoted, starting today. Renee Kujawski is now VP, Global Operations &…
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News

‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement

Posted from AdExchanger’s Sell-Sider Column, Matt Prohaska comments on how polling, like measurement, can be very helpful and misleading if sources and methodology are inaccurate with incorrect identity. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results on…
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News

Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World

Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in…
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News

How Companies Can Cultivate Their Own Identity Gardens

Matt Prohaska discusses how publishers can ‘Grow their own Identity Garden’ in the latest edition of AdExchanger’s The Sell Sider. “While Project Rearc and the new Partnership for Addressable Media are underway to collectively forge a path forward, there are quite a few areas that publishers and brands can focus on now to take more…
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News

DPAA Sets DOOH Programmatic Training Courses for North America and EMEA, Powered by Prohaska Consulting

Regionally customized sessions will educate buyers and sellers on how to successfully transact programmatically NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September,…
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News

Matt Prohaska On Where Companies Are Making Bold Moves Amid The Pandemic

Publishers, tech vendors, marketers and investors have been forced to adapt to a roller-coaster year caused by the coronavirus pandemic and racial inequality protests. In the process, their business needs have also changed, according to Matt Prohaska, who leads one of the industry’s most well-known programmatic consultancies. From his home in Fairfield, Conn., Matt explains…
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News

The Business Case for Apple and Google’s Social Altruism

Last week, Apple and Google set aside their decade-long rivalry to unveil a contact-tracing initiative using Bluetooth technology on both of their devices to help combat the spread of COVID-19. In May, the tech giants will release an API to enable interoperability between Android and iOS operating systems, meaning third-party apps (such as those from…
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Events

Smarter From Home – Publisher Operations & Yield Optimization – Tips from the Pros

Join Ameet Shah, VP, Global Publisher Operations and Technology Strategy, and Matt Prohaska, CEO & Principal of Prohaska Consulting, as we share best practices for publishers. Hear from special guest Stephanie Layser, VP, Advertising Technology & Operations at News Corp in our fireside chat, and a special presentation from Jaan Janes, VP, Customer Success at PubMatic….
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Events

Smarter From Home – The Future of Programmatic Media Buying

Join Erin Yasgar, Marketer and Agency Consultant and Matt Prohaska, CEO of Prohaska Consultant, as we discuss Programmatic Buying now and in the future. In this free webinar curated from our global training program, we will also take you through the 5 stages of successful programmatic marketing. This is the latest in our free Smarter From Home…
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Events

Smarter From Home – Programmatic Direct Selling

Join Prohaska Consulting’s Scott Prohaska, partner, Global Head of Client Strategy & Matt Prohaska, Principal & CEO, as we delve into Programmatic Direct Selling. Condensing our full-day, sold-out class, they walk through the 5 stages of Programmatic selling.
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